A collaboration with Jeff Koons to develop an online gallery — showcasing his complete works all in one place for the first time ever — and an exclusive template, Reflect, to showcase your own work.
The Making Of
Exploring themes of self-acceptance and transcendence, the goal of Jeff Koons’ work has always been to democratize the art world. In this collaboration, we designed and developed a custom website to display his expansive body of work and make it accessible to anyone anywhere.
"The only thing you can hope for is that the viewer can find something that can give them the essence of their own potential. That's where the art is."
“What really anchors art and gives it meaning to humanity is the power of connections. This type of democratization is really the basis of all art. To be able to share and be generous."
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PHOTOGRAPHS COURTESY OF
Fondation Beyeler
Laurent Lecat
The Brant Foundation, Greenwich, CT
Associated Press
Michael JN Bowles
Robert Cummerow, Madhouse Creative, LLC
The Broad Art Foundation
Douglas M. Parker Studios, Los Angeles
Tom Powell Imaging
Bernardaud
Sotheby’s, Inc. © 2019
Liebieghaus Skulpturensammlung (Exhibition view “Jeff Koons. The Painter & The Sculptor” at the Liebieghaus Skulpturensammlung, Frankfurt am Main, 2012, Photo: Liebieghaus Skulpturensammlung – Alexander Paul Englert
The Website
A dynamic design navigates through Jeff Koons’ more than four decades of work – from his early beginnings breaking into the art world to his global fame. Inspired by his focus on pop-culture and recontextualizing everyday objects, the design redefines minimalism with bold and playful elements.
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A Powerful Display
Jeff Koons wanted to display multiple images in an overlapping yet organized flow so that each has its own space without any one image overpowering the others.
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Focused Viewing
Clicking into any image opens a full screen view of it in order to experience the artwork on its own the way you would inside a gallery.
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Visual Timeline
This style of gallery allows the viewer to experience a series of work as a whole, as well as amongst other series, creating a larger picture of Jeff Koons’ work.
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Archival Columns
With such a prolific career, organized columns of information highlight Jeff Koons’ successes in an easy-to-navigate format.
Reflect Template
Inspired by Jeff Koons’ website, the Reflect Template gives anyone the ability to showcase their own work on a customizable expressive platform.
Template Design Features
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![Block Pinning]()
Block Pinning
Key content blocks are pinned throughout the homepage to deliver an engaging, stylized scrolling experience.
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![Gallery Sections]()
Gallery Sections
Our best format for beautifully presenting collections of images or videos sequentially on a page.
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![An image showing the template design features that is the Store function]()
Online Store
A digital storefront offers a full series of prints for sale, transforming an artist's brand into a business.
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![Website blog detail page with Accordion.]()
Accordion Blocks
Supporting text is easily expanded and collapsed — helping core messages stand out even more.
